Hi, I’m Keana Burr.

Your Certified Fitness Coach and Mindset & Self-Discipline Specialist.

Let me be upfront—I'm what people call a "tough-love coach." Choosing to work with me means choosing unfiltered truth. Not everyone is comfortable facing that head-on, and I get it. Tough love isn't for everyone, but it's my way of pushing you toward your potential.

Now, I could boast about my degrees in biology and psychology, my athletic background, and my certifications from top institutes, but I'd rather talk about results. Winning multiple categories in my first NPC Bodybuilding competition, obtaining my Pro Card in the IFBB division, witnessing over a hundred clients gain confidence, or helping dozens transition to a more fulfilling life, these stories speak louder.

I share these accounts to say I'm here for you, committed to getting you the results you desire, every step of the way. I only ask for your dedication and willingness to put in the work. Ready to transcend and become the extraordinary you? Let's go!

My Approach

Throughout our journey, I'll assess what's working and where we need improvement. To transcend your current lifestyle, you've got to put in the work. It won't be easy, but neither is living each day unsatisfied with yourself. I push and test you because I know your capabilities and want you to reach your full potential—mentally, physically, or both.

Empowerment through Truth

In the initial stage of our coaching journey, I prioritize empowering you through unfiltered truth. As a "tough-love coach," I believe in confronting realities head-on. We'll dissect what's working and identify areas for improvement, acknowledging that transcending your current lifestyle requires honesty and effort. Together, we'll lay the foundation for your transformation by embracing the empowering force of truth.

Actionable Transformation

Once empowered with truth, we seamlessly transition into the second phase—an actionable approach to transformation. It's time to put in the work. This is where the real magic happens. We'll implement strategies tailored to your goals, focusing on mental and physical aspects. Whether it's refining your mindset, optimizing your fitness routine, or enhancing self-discipline, this phase is about tangible, results-driven actions that propel you toward becoming the extraordinary version of yourself.